INFLUENCE OF PROMOTION AND REBRANDING ON THE UTILIZATION OF INFORMATION RESOURCES IN THE TERTIARY INSTITUTIONS' LIBRARIES IN CROSS RIVER STATEpROMOTION

Abstract

The study examined the influence of promotion and rebranding on the utilization of information resources in tertiary institutions in Cross River. Two research questions and Two hypotheses were formulated to guide the study. Survey research design was used for the sudy and a population of 362 library staff from six tertiary institutions in cross River. A census study was carried out hence the entire population was utilized. Data was analyzed using regression analysis. The findings revealed that there is a significant positive relation ship between promotion and rebranding and the utilization of informtion resources. The study recommended that University management should as matter of urgency implement brand changes of the Library. The University management should also promote their Library services on some social media platfors.