THE LANGUAGE FACTOR IN INFORMATION DISSEMINATION FOR DEVELOPMENT

Abstract

Libraries and information centres are yet to fully prioritize the language factor as an effective communication tool in their quest to ensure effective information dissemination. This discourse critically examines the language factor in information dissemination. It also analyzes the concept of development and discusses the cardinal role of information dissemination in societal development. It also highlights the information tools and exposes the areas that information dissemination can engender development such as information literacy, user education and political participation/awareness outreach. It reveals how the language factor narrative has affects information dissemination and concludes that effective information dissemination depends on adequate communication between the information professional and the audience. It has been recommended among others, that librarians and other information professionals should take into consideration the language factor in information dissemination process.